Music Video is where
I cut my teeth as an editor. There was a time when music video used to
be nearly 100% of my business. I"ve always loved music and music videos
are always a pleasure for me to edit.
I’ve probably edited about 400 music video clips (it wouldn’t surprise me if it was more), and that doesn’t even count the favors I have done for so many in the past. |
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I enjoy working with
video directors because they are considered to be creatively a little outside
of the norm. That would be me too. Radical camera moves and experimental
film techniques are right up my alley. I greatly appreciate interesting
and strong cinematography, set building , pyrotechnics , lighting techniques,and
everything else that comes along with a music video production.
As an editor, I look forward to adding to all of that. |
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I do enjoy things that are
at the forefront of technology.
I like pushing myself and an editing system to it’s limits. In music video, it’s what I’ve always done. Whatever is needed- I do my best to make it happen. If it’s the impossible, I’ll do my best to figure it out. |
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But what I delight in even
more is to take the director’s vision beyond what they imagined. When that
happens, I feel I have done a great job. That’s usually the day before
the record company shows up with their list of editing changes, but that’s
a whole other story.......
I have developed quite a few cool editing techniques
cutting music videos over the years. Many of them I have carried over to
more mainstream projects such as Advertisements, Fashion, and especially
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I am a bit disappointed that the music video industry is now no longer as ubiquitous as it once was. Nowadays unless the song is a mega hit, record companies no longer put a high priority on music videos. The reason? MTV doesn’t really play a wide variety of music videos anymore. Sure they play a few- the top 20, but their emphasis is on their own programming - news, game shows, etc... MTV isn’t really about music video anymore, it’s more about MTV itself. Well...MTV was called Music Television for a reason, right? |
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Times change I guess. They will change again..........Emerging technologies will certainly make that happen, and it will happen fast. For the time being, music video production is now no
longer as widespread as it used to be. It is unfortunate for myself and
a lot of other music video editors and directors, because we really enjoy
creating them. But I am convinced that will change...........
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Brian
Bothwell Video Works Main
email:
beevision@yahoo.com